A high performance, growth-activated mascara that delivers instant drama and promotes the overall 'oomph' of your lashes over time.
Wipe excess product on the inside of the tube.
Starting at the base of your lashes, shimmy the brush back and forth while pulling upwards to bring out your lengthiest lashes. Continue this motion all along your lash line.
For an elongated cat-eye effect, focus most of your application on the outer lashes with just a touch of definition on the inner lashes.
Start with one coat for luxurious length, two coats for voluptuous volume, or three coats for lashes you can see from the cheap seats.
About the Brand
After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but significant side effects including severely discolored eyelids, burning skin and blurred vision forced her to resort to using glue-on false eyelashes, which unfortunately led to a severe and painful eye infection.
Disenchanted by her options, but refusing to give up, Lauren took the reins and set out to create a new way of enhancing and protecting lashes.
Lauren teamed up with her biggest supporter; her husband Brett. Then, with the help of internationally renowned cosmetic chemist Irene Schnell, they developed a completely new approach to lash growth that had never been done before. The result was Plume’s patented combination of plant-based growth-actives in a self- preserving formula that contains zero synthetic ingredients. Through the power of women, the truth of science, and the wisdom of Mother Nature, Plume Lash & Brow Enhancing Serum was born.
